As a Canadian, it pains me to say this—but it must be said: Hudson’s Bay (known affectionately as "The Bay" to many of us) has truly earned its downfall. Once a symbol of Canadian retail heritage, the company has seen a steep decline, and not solely due to poor business decisions or the rise of online shopping.
When I finally stepped into a Hudson’s Bay store again after more than two years (in late March), it didn’t take long to remember why I stopped going in the first place. The experience was lackluster, frustrating, and a far cry from the proud legacy this brand once held. Goodbye, Hudson’s Bay. It's the end of an era—and sadly, one that fizzled rather than flourished.
The store technically closes at 9:00 p.m., but at 8:45, I was rudely told that the store was closed and I shouldn’t even think about buying anything. Seriously—what?! To make matters worse, announcements were being made over the speakers, warning customers not to take their time or they wouldn’t be allowed to make purchases. It was an incredibly unwelcoming experience and not how a retail environment should treat its customers, especially in their final days.
Goodbye, Hudson’s Bay (aka The Bay). You won’t be missed. Every time I have tried to support you or shop there, I’ve walked away disappointed. This last visit just sealed the deal.
If Hudson’s Bay is wondering why it ended up closing its doors, it might want to start by looking at how its sales associates treat customers. And if you're closing at 9:00 but start kicking customers out at 8:45, that might be an even bigger clue as to where things went wrong.
There are obviously other issues at play—like expired products still sitting on shelves, poor product presentation, and a general lack of upkeep—but all of these point to a larger problem: a failure to prioritize the customer experience. When the basics of retail—clean stores, respectful service, and trust in the products—are neglected, it's no wonder shoppers take their business elsewhere.
In the end, Hudson’s Bay didn’t just lose customers because of competition or economic shifts—it lost them because it failed to evolve with its shoppers. From dismissive staff and rushed closing times to expired products and uninspired store layouts, the brand neglected the foundational elements of a good shopping experience. As a Canadian, it’s disappointing to see such a historic retailer decline, but the truth is, respect for customers and attention to detail matter. If a store can’t offer that, then no amount of legacy or nostalgia can save it.