HiSmile Grape Bubble Gum short review

 

I wanted to see what all the hype around HiSmile was about, so I picked up a tube to try for myself. I opted for the Grape Bubble Gum flavour—and I'm so glad I did!

Pros:

• sweet (I'm glad they stated it was sugar-free)
• lovely muscat grape taste (not the other gross artificial grape taste!)
• gentle on teeth
• slight mintiness
• fun to brush teeth with
• I noticed a little brightening (... but I'm not sure whether it is a placebo)

Cons:

• too gentle, can't clean teeth or mouth properly
• still feel plaque and particles between my teeth after brushing
• expensive (for toothpaste)

Here are a few thoughts after using it:

First off, the gel formula is extremely gentle, which sounds nice in theory, but it doesn’t quite deliver on the cleaning front. Compared to more traditional brands like Colgate or Crest, HiSmile doesn’t leave my mouth feeling as fresh or thoroughly cleaned. I could still feel plaque and other particles between my teeth after brushing, which was a bit disappointing.

That said, the flavour is delicious. Honestly, it almost felt like I was doing something wrong because I enjoyed it so much! While the label says "grape," the taste leaned more toward a muscat grape—reminiscent of those Japanese muscat bubble gums I used to have as a kid. There's a hint of mint, but it's extremely subtle. The overall experience felt more like chewing sweet bubble gum than brushing your teeth.

Now, let’s talk price. While your typical Colgate toothpaste costs just a few dollars, this HiSmile tube rang up at $14—definitely a premium for something that's more novelty than necessity.

HiSmile toothepaste

Verdict:
HiSmile is a fun, aesthetic toothpaste, especially if you're curious about unique flavours or want a bit of novelty in your routine. But in terms of functionality, it's not worth the high price tag. It doesn’t provide the deep clean most people expect from a toothpaste. I’d recommend using it for a quick midday refresh, like after lunch, but not for serious cleaning, especially before bedtime.

score: 4/10
website: https://ca.hismileteeth.com/products/toothpaste/grape-bubblegum